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[INFORMATION / BEST SELLERS]

3rd Week, January 2022

Best Sellers   3rd Week, January 2022 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.02.14   With the presidential election in March coming up, political and social books have been gaining much attention in Korean society since the first day of the new year. People’s heightened interest and expectations – or perhaps concerns – about the candidates seem to be reflected in the books. For example, Yoon Seok-Youl X File, which topped the bestsellers’ list of four major bookstores’ online markets, is a book that verifies candidate Yoon based on factual grounds. As a result, it has been at the center of readers’ attention, ranking first, even though the book is scheduled to be published in the third week of January. Also, Longing Doesn’t Happen to Anyone, an autobiography of former president Park Geun-Hye, and Goodbye, Lee Jae-Myung, a book about presidential candidate Lee Jae-Myung, joined the top 10 bestsellers.Meanwhile, the script bo...
  • VOL.43 / 2022.02
[TREND / EXPORT CASE]

Marketing Strategies for Lane 5 in the Taiwanese Publishing Market

Export Case   Marketing Strategies for Lane 5 in the Taiwanese Publishing Market   2021.12.06   Covers of Lane 5, Taiwanese edition     Publishing background of a grand-prize-winner fiction   Publishing company Hsiao Lu, which has been in business for over 35 years, was the first publisher to present a John Newberry Medal recipient in Taiwan. Also, it opened a window for Taiwanese readers to embrace creative literature – excellent grand prize winners – from across the world by steadily importing them. For Korean fiction, Lane 5 (Munhakdongne Publishing Group) was the first Korean young adult fiction to enter the Taiwanese publishing market.This book is a coming-of-age fiction that features the stories of the 13-year-old main character Xiaojin (Taiwanese translation of "Naru") and his friends taking place in an elementary school swim team. Eun So-Hol, the book's author, is new in the literary world, ...
  • VOL.41 / 2021.12
[INFORMATION / BEST SELLERS]

1st Week, December 2021

Best Sellers   1st Week, December 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.01.03   It's already the first week of December, when winter vacation and Christmas are just around the corner. Three books from the children's genre joined the top 10 bestsellers list announced by four major online bookstores in Korea. The first one, Dalkong's Rice Cake Shop, is the fifth story of writer Kim Ri-Ri's Manbok's Rice Cake Shop series. This series has been included in a Korean language textbook for 3rd grades in elementary school and is writing a new record of children's books for elementary graders by selling more than 800 thousand copies. Also, two new books written by Hunhan Nammae (meaning "common siblings"), popular creators on YouTube with 2.26 million subscribers, put their names on the list as well. The book Common Siblings #9 features 12 episodes uploaded on YouTube through cartoons. Also, the book Common Siblings and the Win...
  • VOL.42 / 2022.01
[INFORMATION / BEST SELLERS]

1st Week, November 2021

Best Sellers   1st Week, November 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.12.06   It's the first week of November, and we're just one step ahead of the end of the year. And there's one book that has ranked first along with Trend Korea 2022, which has not conceded its place since last month – World History Read Backwards, written by Rhyu Si-Min, a bestseller writer. Since its first edition published in 1988, it has been a frequent favorite of Korean readers. This revised edition includes a complete change. The book World History Read Backwards, which has gone through a comprehensive revision since its first publication in the past century, contains events of the 20th century that could not be covered in the previous edition. As the "first edition" was created by writer Rhyu Si-Min who has "the power of story" that captivated a million readers, World History Read Backwards is still touching the hearts of Korean readers from 3...
  • VOL.41 / 2021.12
[INTERVIEW / KOREAN PUBLISHERS]

Munhakdongne

Korean Publishers   Munhakdongne A Publisher that Makes Books for a Better World   2023.10.04   People say that “10 years changes rivers and mountains.” In other words, 10 years is a long enough time for even rivers and mountains to change. There is a publishing company that has been constantly changing for 30 years, a period during which the river and mountains could have changed three times, and has established itself as one of Korea’s leading publishers. Munhakdongne, which celebrates its 30th anniversary this year, does not simply stop at publishing quality books, but continues to expand infinitely into the world of books by organizing book reading challenges to read good books with readers, creating platforms to promote quality books more widely, and making spaces to read good books in comfort. However, Munhakdongne’s pride and love for books remain the same as in the beginning. Munhakdongne, which started as a literary publisher and now ...
  • VOL.63 / 2023.10
[INFORMATION / BEST SELLERS]

2nd Week, October 2021

Best Sellers   2nd Week, October 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.11.01   While literary works including the Dollagoot Dream Department Store series, I Do Not Bid Farewell, and I am a Shining, Little Star are steadily being loved by readers throughout the 2nd week of October, a new title from the field of business and money topped the bestsellers’ list. It is Trend Korea 2022, written by the Seoul National University Consumer Trend Analysis Center led by professor Kim Nan-Do. The Trend Korea series releases a new volume every second half of the year that provides an overview of the year ahead. The series, which started in 2009, has been ranking in the top tier among other bestsellers every time a new volume is released, having a significant influence on the Korean publishing industry and Korean society. The newest volume introduces the 10 keywords representing the consumption trends of the year 2022, starting with “...
  • VOL.40 / 2021.11
[INFORMATION / BEST SELLERS]

2nd Week, September 2021

Best Sellers   2nd Week, September 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.10.05   It’s September in Korea, and the warm sun and the cool breeze put smiles on people’s faces. As the traditional book-reading season of autumn approaches, fiction is showing its presence on the integrated list of bestsellers. Along with the continued popularity of the Dollagoot Dream Department Store series, which has brought about a fantasy fiction syndrome in Korea, writer Han Kang’s I Do Not Bid Farewell ranked first on the list. This book is the first new title from Han Kang in five years since she won the International Booker Prize in 2016 with The Vegetarian (Changbi) and has been gaining popularity among not only Korean readers but also foreign readers. The story I Do Not Bid Farewell depicts the memories of love that make human beings human in poetic sentences against the background of the Jeju April 3 Incident, a painful event in Korean histor...
  • VOL.39 / 2021.10
[INFORMATION / BEST SELLERS]

2nd Week, August 2021

Best Sellers   2nd Week, August 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.09.06   It’s August in Korea – the breeze has replaced the hot heat of the air. There has also been a fresh breeze in the Korean publishing industry. The no.1 book in Korea’s four major online bookstores, Dollagoot Dream Department Store 2 implies that fantasy novels are no longer a minority interest among Korean readers. The infinite love of readers can be seen in the numbers as its previous volume, Dollagoot Dream Department Store 1, made its way into the leading ranks of bestsellers. If you want to be empathetic and feel consoled by the story of Penny, the employee of the dream department store, try reading the series, volumes 1 and 2.The integrated bestsellers list also indicates what Korean readers are wrestling with these days. While the COVID-19 pandemic has aggravated readers’ economic challenges, new economic and business books are being published in ...
  • VOL.38 / 2021.09
[TREND / BOOK TRIP]

Ganghwa-gun, Incheon Metropolitan City

Ganghwa-gun, Incheon Metropolitan City Part of the beginning and history of peace on the Korean peninsula   2021.06.07     Ganghwado Island is an island where the history of the Korean peninsula began. It was a meaningful area for the foundation and history of “Gojoseon”, the first country established in Korea, according to the “Dangun Wanggeom” folklore. It is an island with high research value and bountiful historical records, such as “Ganghwa Bugeunri Jiseokmyo” (Dolmen Site) which is designated as a UNESCO World Heritage site, and relics and remains from the Bronze Age have been found in parts of the island. Ganghwado Island, with its name meaning “the beautiful village below the river,” is the fifth biggest island in Korea as well. As it is located at the center of the Korean peninsula, 486km to the peak of South Korea’s Hallasan Mountain and 499km to the peak of North Korea’s Baekdusan Mountain, the island has been an important gateway in the ocean for f...
  • VOL.35 / 2021.06
[INFORMATION / BEST SELLERS]

2nd Week, July 2021

Best Sellers   2nd Week, July 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.08.02   It’s the second week of July, and the summer vacation season is back, signaling the beginning of a scalding hot summer. Comic books such as Common Siblings and The Whale Star are trending in bookstores celebrating summer vacation. These two comic series have been proving the love they receive from their readers with concrete figures, as they have been hitting the bestsellers’ list as soon as a new volume is released. The Common Siblings series gives laughter to young readers with humorously drawn episodes of “Common Siblings” uploaded on Youtube. And The Whale Star series, originally created as a webtoon, was selected as the “2020 Cartoon of the Day” last year, keeping its place among the top-tier romance webtoons on Naver.Many Korean readers are still highly interested in accumulating “wealth,” as can be seen in books about business and mo...
  • VOL.37 / 2021.08
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